The concept of green investment is gaining momentum worldwide, with a growing focus on fostering sustainability and environmental conservation in economic activities, especially within the thriving tourism industry. The green economy represents a multifaceted approach to enhancing the natural environment, promoting sustainable practices, and bolstering a nation’s economic growth. It can have a profound impact on both economic development and the preservation of a country’s natural resources. The tourism industry, a sector encompassing hotels and various tourism services, is a key player in the green economy. It spans various domains, including accommodation, hospitality, healthcare, transportation, energy, infrastructure, municipal services, urban and rural development, and the support of micro, small, and medium-sized enterprises through investments.
An essential aspect of the green economy is its inclusivity. It provides opportunities for individuals with disabilities, empowers local ethnic communities, and engages the youth in ethnic regions. Remarkably, statistics reveal that 54 per cent of the workforce in the tourism industry comprises female employees. The green economy not only benefits entrepreneurs and small business owners but also plays a pivotal role in poverty reduction and regional development. Additionally, it contributes significantly to ecosystem preservation and the development of digital infrastructure