IN collaboration with the Ministry of Tourism, Arts & Culture Sarawak and the Sarawak Tourism Board, and led by the Pacific-Asia Tourism Association (PATA), Virtual PATA Destination Marketing Forum-2021 is being held from 25 to 26 November (PATA) in Kuching, Sarawak Province, Malaysia.
At the invitation of the PATA, Union Minister for Hotels and Tourism Dr Htay Aung, the Director-General of the Ministry and officials in charge attended the video conference.
Mr Paul Pruangkarn, Director of Communication and External Affairs from Pacific Asia Travel Association (PATA) introduced the forum at 7:30 am on the first day of the forum (yesterday).
Chairman of Sarawak Tourism Board Mr Dennis Ngau and PATA CEO, Ms Liz Ortiguera delivered keynote speeches.
Next, Partner of Twenty 31 Consulting Inc, Mr Greg Klassen spoke on “Moving Beyond Destination Marketing to Destination Management”. Managing Director of Palau Visitors Authority, Mr Kadoi Ruluked also explained “Palau's Tourism Situation on Destination Case Studies on Sustainability from the Asia Pacific”.
BBC Travel Editor Anns Banas discussed Crafting Stories for Destinations and Willem Niemeijer, CEO and Co-Founder of Khiri Travel discussed “How an Accommodation Looks to Change the World”.
Virtual tours were shown and the first day of the forum was reviewed.
On the second day of the forum to be held today, the Minister of Tourism of the Maldives, Dr Abdulla Mausoom will deliver opening remarks.
Director of Tourism Marketing, Sri Lanka Tourism Board Dushan Wickramasuriya will discuss Best Practices of COVID-19 Recovery on the same day.
Dato Sri Haji Abdul Karim Rahaman Hamzah, Minister of Tourism, Arts and Culture and Minister of Youth and Sports Sarawak will also deliver the concluding remarks.
The Pacific-Asia Tourism Association was formed in 1951 to work with government and tourism members to develop tourism in the Asia-Pacific region.
The organization provides support to member countries on tourism development issues; We share experiences and knowledge to carry out research and tourism innovation.
At present, it has members from 82 countries. 14 international airlines; 71 hospitality associations. It is made up of 75 educational organizations and thousands of young people from around the world.
Myanmar has been a member of PATA since 1995 and has been actively cooperating with member countries in the development of tourism in the region.